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make it capital

We invest in idea-stage
tech startups

Make it Capital is the first investment fund dedicated to idea-stage tech startups. Cash, marketing, development, experience : we provide them all.

We take money out
of the startup equation

Unlike traditional investors, we don’t expect you or your team to have all the required skill set and financial resources to go from 0 to a ready-to-scale startup. As entrepreneurs, we actually know how frustrating it is when early-stage investors ask for so much evidence.

We believe that your job as an entrepreneur is to roll up your sleeves and focus obsessively on solving the problem you have identified. Day and night, the shower and even on the potty. That's it.

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Thanks to Make it Capital, we'll give you the required financial and technical resources to launch, build and grow a tech startup. 
From the idea-stage to Series A.

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From an idea to a revenue-generating startup

By investing in your idea, Make it gives you the opportunity to collaborate with a team of professional startup builders with world-class strategic and technical skills.

We’ll get our hands dirty and help turn your idea into a strong pre-seed-stage startup ready to fundraise in 4 months.

What our initial investment
will be used for

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We’ll test the market opportunity by generating market traction

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We’ll validate the project’s main assumptions and unknowns

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We’ll create a 1st version of the product to bring value to your customers

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So here's what to expect

By investing in your project, Make it will assign a full team to turn your idea into a revenue-generating startup: experienced developers, designers, marketers and entrepreneurs.

Each week, together with our strategic committee, we will determine the objectives to be achieved and the tasks to be done to validate the assumptions one by one.

Your project will also benefit from a marketing budget dedicated to customer acquisition.

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The goal

Validate all your project's building blocks and get the required KPIs to demonstrate why and how your idea will turn into a fast growing business.

Either we fail fast or we 
take you Series A

After 4 months of collaboration, 2 outcomes are possible

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The project doesn’t generate the expected market traction. No big deal! An idea may seem perfect on paper, but the market decides whether it has a future or not. In this case, both you and Make it will be happy because we will have spent a minimum amount of time and money to get to this conclusion.

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The project is validated, de-risked and shows promising KPIs. Then Make it can take care of your next fundraising to help you accelerate. If this fundraising is a success, Make it will be granted 8% equity in your startup against its initial investment.

Like it? Then here's
how to apply.

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If your idea originates from a problem you identified by observing the world

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If your solution has a digital/tech component

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If your Business Model can be scalable

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If you’re ready to roll up your sleeves and focus on obsessively solving the problem you have identified

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Then you should definitely apply

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Start by answering 5 (really basic) questions about your project.

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Bryan - our CMO - will get back to you to set up a call and discuss the project in more detail.

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If the project meets our investment criteria, you will be invited to pitch it in front of our investment committee.

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If there is a fit, we sign the agreements and start collaborating.

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The whole process takes between 2 and 4 weeks.

We Are Professional Startup Builders

At Make it, we use our strategic and execution capabilities to create and grow tech startups on a daily basis.

2014

Startup Studio founded in 2014, active in Belgium and California

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Our Unfair Advantage? We are Masters in the art of derisking ideas

✨ We are masters in the art of de-risking ideas. For most entrepreneurs, launching a startup boils down to conducting a few interviews and focusing on product development. The result? Very few survive.
As a "Startup Machine", our main focus is to de-risk the project before investing significant amounts of time and capital in developing the solution.

1. We generate traction as a mean to validate the riskiest assumptions

2. We make sure to build the right solution for the right people

3. We first make the baby and then find the right parents

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Step #01 - We generate traction as a mean to validate the riskiest assumptions

What’s exactly the pain I’m trying to solve? Is it a pain worth solving? Is someone going to pay for my solution? Who? How much? What’s my cost of customer acquisition?

The only good way to validate these fundamental assumptions and make sure there is a real market opportunity is to put a first version of the solution on the market, generate traction, analyse how the market behaves, measure the results and iterate.

At Make it we have developed a 6th sense allowing us to extract these assumptions and design efficient testing scenarios to (in)validate them in a couple of weeks with very limited cash invested in product development.

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Learn more about the
“Make it way of de-risking ideas”

You're only 4 months away from owning a revenue-generating startup

Launching your startup with Make it Capital is like joining a famous Formula 1 racing team from day 1: You are the driver and we bring in the best engineers, team, car, experience and mistakes to avoid.

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Make it Capital is the result of a unique collaboration between Make it & BeAngels

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Meet Our Startups

We are industry-agnostic. When we turn our ideas into businesses, we believe that our execution capability is what matters most. Once the market traction is successfully validated, we find the right project owner with the right expertise to drive the project up to full speed.

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